Markup Calculator

Work out the right selling price from cost and markup percentage. Enter your cost and desired markup to see your selling price instantly.

Setting a price is one of the hardest small decisions in business. Price too low and you work for nothing; price too high and customers walk away. Markup gives you a simple, consistent way to set prices: decide how much you want to add on top of what something cost you, and the selling price follows. A shop that buys a mug for $6 and applies a 100% markup sells it for $12 — simple, repeatable, and easy to explain.

Markup Calculator

Find the selling price from your cost price and markup percentage.

🔒 Privacy: this tool runs entirely in your browser. Your files and text never leave your device — nothing is uploaded to any server.

Cost price ($)

Markup (%)

What is a markup calculator?

A markup calculator works out the selling price of a product from its cost and the markup percentage you want to add. Enter what the product cost you and the markup you want, and it shows the selling price and the profit you will make on each sale.

For example, if a product costs you $60 and you apply a 50% markup, the selling price is $90 and your profit is $30. The formula is simple: selling price = cost × (1 + markup ÷ 100). Markup is measured against the cost, which is what makes it different from profit margin — margin is measured against the selling price instead.

What you can use it for

Pricing products: set consistent prices across a shop or catalogue using the same markup.
Reselling: work out what to charge for an item you bought to sell on.
Quotes and estimates: build a selling price from the cost of materials and your chosen markup.
Checking a supplier price: see what price you need to charge to make a product worth stocking.
Sale prices: work out a sale price that still leaves a margin after a discount.

How it works

Using this free markup calculator is simple:

Enter your Cost price in dollars.
Enter your Markup percentage — for example, 50 for a 50% markup.
See your selling price and profit instantly.

Frequently asked questions

Is this calculator free?

Yes, it is completely free to use, with no account or sign-up needed.

What is the difference between markup and margin?

Markup is profit as a percentage of the cost; margin is profit as a percentage of the selling price. A 50% markup on a $60 cost gives a $90 selling price and a $30 profit — and that $30 is a 33.3% margin on the $90 price. Use the Profit Margin Calculator if you want to work from the selling price instead of the cost.

What markup should I use?

It depends on what you sell and what your other costs are. Retail markups often sit between 50% and 100%, but some products need more and some can work with less. Look at what similar businesses charge, and make sure the price covers your costs — including delivery, fees and your time — with something left over.

Is my data saved anywhere?

No. The calculation happens in your browser, on your own device, and the numbers you enter are not sent to us or stored.

Good to know

Do not forget the other costs: a markup on the product cost alone does not cover delivery, packaging, payment fees or your time.
A calculator result is an estimate based on the numbers you enter. Double-check important figures before making a pricing decision, and do not rely on it alone for financial or tax decisions.
To check the margin on a price you already set, use the Profit Margin Calculator. To find how many units you must sell to cover your costs, use the Break-Even Calculator.

Markup Calculator